Tag Archives: london evening standard

Evening Standard to be free paper

This story was on the BBC website just now. Apparently, the publishers of the London Evening Standard have announced it is to become a free paper, with approx. 600,000 copies to be given out in London.

This follows the recent closure of the London Paper, News International’s London free sheet.

No details on the Standard website at the moment.

Quite often they dish them out free in the evenings anyway, at least in Central London, at main train stations, tube stations etc. I assume thats to keep up the circulation/readership figures, to keep the advertisers happy.

Will be interesting to see if this leads to any further new papers being launched or if too many hands have already been burnt in this market, especially with the  low levels of advertising about at the moment (except for all those poxy ‘sell your gold’ adverts on tv!)

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The London Paper to close

News International has announced the pending closure of the evening freesheet ‘The London Paper’. This is due to losses of around 13m in the year to June 2008. The main reason has been the decline in advertising demand in the current recession and also the competition in the London freesheet market.

This still leaves the London Lite as an evening freesheet, but this could also be closed by rivals Associated Press, as they may feel it has done its job in seeing off the News International competitor and will leave Associated’s London Evening Standard as the only evening London newspaper, once again.

Maybe a new freesheet will appear once the economy picks up again and advertising revenues increase.

Full story on The Independent website