Setanta going pop?

Lots of news around at the moment about Setanta Sports and their struggle for survival.

Seems they’ve over-stretched themselves trying to compete with the goliath of Sky.

Apparently the whole venture goes back to a pub in Ealing, where the founders first screened some World Cup games for a few extra quid.

They’re currently trying to re-negiotiate the large deals they’ve made and also trying to get new backing, as their 1.2million subscribers doesn’t cover the bills, with 1.9million apparently the break-even.

Doesn’t sound good.

Main source: Independent

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